What ever happened to good old fashion, fundamental
copywriting? Has anyone seen AIDA? I mean, before you can
run, you first have to learn how to walk, right? Yet, I see
it over and over again. Marketers who can’t even write a
simple headline are trying to “hypnotize” readers
with “psychological copywriting,” because that’s what a few
of today’s copywriting experts are telling them they should
I’ll let you in on a little secret. If you master the
fundamentals of copywriting, you’ll automatically be writing
hypnotic, psychological copy, because that’s the essence of
the AIDA formula. Here’s a perfect example of the type of
fundamental copywriting I’m referring to:
Following is a sales letter written by someone whom I have a
tremendous amount of respect for, Dr. Kevin Nunley. I chose
not to use a sales letter I’d written myself, because I
thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve?
Could your business use a kick-start? Are you looking for
that easier, more effective way to run your business without
working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make
Causing Them To Go Broke, Or Retire Worrying About Money!
And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN
IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS
PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really
did it–I started with nothing but an idea for my own repair
shop, and grew it to be the best one in town. Just a few
years later, my shop was producing on average $25,000
dollars per bay. This almost doubles the industry standard!
The best part about it was that I did not even need to be at